JRMC is a New York–based creative director and strategist. We build culture-driven identities and concepts for fashion, sport, and lifestyle brands — strategy-led thinking with an artistic and urban edge.
Our work connects the clarity of brand systems with references drawn from street culture, football, music, and contemporary art, always filtered through a precise and graphic sensibility.
We collaborate from concept to execution: research and brand positioning, creative direction, art direction, product development, visual identity, and storytelling. Core capabilities include creative direction (concepts, casting, set design, campaigns), brand strategy (consulting, positioning, collaborations), product and capsule development, and experiential projects (activations, retail, cultural partnerships).
Every project carries the distinct JRMC lens while staying true to a client's identity and ambitions.
Selected collaborators include projects across fashion, sport, hospitality, and culture — from emerging labels to established institutions — with the same goal: building desirable, coherent, and culturally anchored brands.